I learned everything I know about advertising before I learned about advertising.

Bartending. Driving strangers around Miami at 2am. Hauling gear for DJs that suck. Lighting up bars with songs I wrote instead of going to therapy.

First month at Alma DDB. The CEO handpicked my concept. We won Amazon Prime Video. Traded Photoshop for a pen. Later, some metal. A Super Bowl. A Bronze Effie.

Turns out life is better training than any classroom.

Senior Copywriter. Ex-Art Director. Four languages. One obsession.

If you want lines that live longer than the meeting, let's talk.​